Ho, Ho, Ho—or Oy, Oy, Oy!
Hey there! Whether you’re stringing Christmas lights or spinning the dreidel, the holidays are here—and so is the perfect chance to boost your small business sales.
But if you’re busy running a business, no worries! That’s why we’re here at Best Idea Marketing—to bring you quick, creative ideas to crush your holiday goals.
Ready? Let’s dive in!
1. Offer Exclusive Discounts to Loyal Customers
Your loyal customers are your secret weapon this season.
Send them an exclusive discount—think 10-15% off—just for being awesome. Let them know they’re part of an inner circle that gets extra love during the holidays. Not only does this make them feel valued, but it also inspires FOMO in potential customers who aren’t in the club yet.
What happens when people hear about the special perks others are getting? Yup—they’ll want in.
Pro Tip: Make it personal! A warm email or thoughtful text can go a long way in strengthening customer relationships.
2. Collaborate with Other Local Businesses
There’s power in the community.
Team up with fellow small businesses in your area to cross-promote and reach a wider audience. Not only does this boost visibility for everyone involved, but it also strengthens your brand’s reputation as one that cares about its local community.
Here are some collaboration ideas:
- Holiday bundles: Combine products from different businesses into a special gift set.
- Local shopping guides: Create a downloadable PDF featuring your top picks from neighborhood stores (including your own, of course).
- In-store partnerships: Host joint holiday events or giveaways.
Customers increasingly make purchasing decisions based on values, and showing that you prioritize community engagement can set you apart.
3. Create a Holiday Countdown Campaign (increase sense of urgency)
Nothing gets people moving like a deadline.
Incorporate a countdown into your marketing campaigns to build urgency. Whether it’s for a special deal, limited-time offer, or the last day for guaranteed holiday delivery, this tried-and-true tactic motivates shoppers to act fast.
Use tools like:
- Countdown timers in email campaigns.
- Social media posts with daily reminders.
- Banners on your website highlighting time-sensitive offers.
Pro Tip: Don’t just create urgency—pair it with irresistible offers to seal the deal.
4. Launch-limited Edition Holiday Products
Everyone loves exclusivity.
Create a “limited-edition” version of one of your bestsellers or develop a new product just for the holidays. Whether it’s festive packaging, a unique flavor, or a holiday-inspired twist, exclusivity can drive demand.
Market this product as the perfect gift for the season and leverage phrases like “limited stock” or “only available this holiday season” to create buzz.
Need help crafting the perfect campaign? Leave it to us! Best Idea Marketing specializes in executing attention-grabbing promotions, so you can focus on running your business.
5. Organize a Virtual Holiday Event or Webinar
This is the season to go all-in on organic content.
Hosting a virtual event or webinar is a fantastic way to connect with your audience while promoting your products or services in a subtle, value-driven way. Think:
- Gift-wrapping tutorials: Show customers how to wrap oddly shaped presents while subtly featuring your products.
- Holiday decorating DIYs: Inspire your audience with tips and tricks—and incorporate your offerings seamlessly into the conversation.
These events can drive engagement, increase visibility, and position you as an expert in your niche—all without feeling overly sales-y.
The Time to Act Is Now
If you haven’t kicked off your holiday campaigns yet, don’t panic. There’s still time to catch those last-minute shoppers looking for the perfect gift or deal.
Not sure which idea suits your business best? Or maybe you’re short on time to execute these strategies? Let’s chat. At Best Idea Marketing, we’re here to help you craft the perfect campaign and handle the heavy lifting so you can focus on what you do best—running your business.
Reach out today and let’s make this holiday season your most successful one yet!